Top Apparel & Fashion Websites in the Netherlands

Key Insights on Top Apparel & Fashion Websites in the Netherlands on December 2025

As of December 2025, zalando.nl leads Apparel & Fashion in the Netherlands with 9.78M monthly visits. Its audience skews mobile-first (33.15% desktop / 33.15% mobile), and traffic is down month over month -20.86% and up year over year 6.86%. vinted.nl holds second with 5.16M visits and a desktop-leaning mix (51.09% desktop / 48.91% mobile), while shein.com ranks third with 4.75M visits.

Across the leaders, purseblog.com is the most mobile-first (97.76% of visits), whereas karmanow.com is the most desktop-reliant (86.59%). Momentum favors uwantisell.nl in the latest month (410.13%), while abercrombie.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (33,129.49%), contrasted with webshopapp.com (-20.7%).

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.