Top Sporting Goods Websites in Japan

Key Insights on Top Sporting Goods Websites in Japan on December 2025

As of December 2025, nike.com leads Sporting Goods in Japan with 2.96M monthly visits. Its audience skews mobile-first (32.99% desktop / 32.99% mobile), and traffic is down month over month -7.56% and down year over year -15.84%. newbalance.jp holds second with 1.93M visits and a mobile-leaning mix (30.22% desktop / 69.78% mobile), while shimano.com ranks third with 1.74M visits.

Across the leaders, wetsuitcentre.co.uk is the most mobile-first (100% of visits), whereas fis-ski.com is the most desktop-reliant (100%). Momentum favors smithoptics.com in the latest month (108,546.98%), while maverick.jp shows the steepest pullback. On a yearly view, marathon-daisuki.com posts the strongest expansion (28,489.46%), contrasted with giant.co.jp (-78.64%).

Acquisition patterns also differ: nike.com is driven primarily by search, nike.com by direct, and nike.com by referral; overall, 68 of the top 100 sites are direct-led, 32 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.