Top Insurance Websites in Kenya

Key Insights on Top Insurance Websites in Kenya on January 2026

As of January 2026, stanbicbank.co.ke leads Insurance in Kenya with 109.27K monthly visits. Its audience skews desktop-first (56.99% desktop / 56.99% mobile), and traffic is down month over month -21.66% and down year over year -34.98%. jubileeinsurance.com holds second with 74.14K visits and a mobile-leaning mix (39.01% desktop / 60.99% mobile), while britam.com ranks third with 41.51K visits.

Across the leaders, doculivery.com is the most mobile-first (100% of visits), whereas autocheck.com is the most desktop-reliant (100%). Momentum favors moneysupermarket.com in the latest month (2,616.36%), while kasikornbank.com shows the steepest pullback. On a yearly view, doctor.com posts the strongest expansion (2,510.92%), contrasted with godigit.com (-89.87%).

Acquisition patterns also differ: stanbicbank.co.ke is driven primarily by search, stanbicbank.co.ke by direct, and stanbicbank.co.ke by referral; overall, 70 of the top 100 sites are direct-led, 24 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.