What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and digital editorial leadership roles before transitioning to SEO and digital marketing, focusing on data-driven strategies. She‘s passionate about ensuring operational efficiency, upholding editorial standards, and mentoring writers to deliver top-quality, brand-aligned content.
Author
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
Content marketing funnel: stages, templates & metrics
Build a content marketing funnel that attracts, nurtures, and converts. Compare models, get templates, track ROI.
Contributor
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.