11 min read
How to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.
Natalia ZhukovaMay 14, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
6 min read
Getting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
Luke HarselMay 12, 2025
12 min read
What Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
Brenna KellyMay 12, 2025
7 min read
8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.
Ana CamarenaMay 12, 2025
23 min read
Top 50 Marketing KPIs for Businesses and Agencies
We‘ve put together this comprehensive list of the top 50 marketing KPIs for agencies and businesses to track in 2021. Make sure you‘re using the best and most relevant marketing metrics to accomplish greater results.Victoria LiaonenkaMay 17, 2021
8 min read
Project Management Software for Agencies: What to Look for
Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.Victoria LiaonenkaMar 26, 2021
11 min read
Common Agency Challenges and Solutions: An Insider’s View
Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.Melissa FachMar 05, 2021
18 min read
How Agencies Win Big with Semrush: Workflows You Can Replicate Right Now
In this guide, you will find a collection of step-by-step instructions from agencies who have boosted their business growth with Semrush. Learn more about their experiences and the tremendous results they have achieved by using the tools. Semrush helps agencies at every stage of their workflow.Darina AndronovaDec 29, 2020
6 min read
How to Start Affiliate Marketing in 2021: Beginner's Guide
Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.Dave BassiDec 22, 2020
![The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]](https://semu.toolsnovintrend.ir/cdn/blog/uploads/media/67/a1/67a1ddcd57585e06445d556ca05072d8/agency-pitch-deck.svg)
7 min read
The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]
What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.Julia OlennikovaAug 12, 2020