Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in the World, Updated November 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | progressive.com | – | 45,579,505 | 4.85 | 45.92% |
| 2 |  | – | 38,213,212 | 4.96 | 42.1% |
| 3 | krungthai.com | 4 | 35,311,242 | 1.54 | 77.91% |
| 4 | rabobank.nl | 1 | 29,093,971 | 2.44 | 58.9% |
| 5 |  | 1 | 26,709,909 | 5.1 | 38.3% |
| 6 | healthcare.gov | 21 | 22,950,080 | 9.81 | 49.93% |
| 7 | aaa.com | 1 | 19,456,911 | 5.44 | 44.8% |
| 8 | policybazaar.com | – | 18,836,818 | 3.99 | 75.44% |
| 9 | statefarm.com | 4 | 18,786,354 | 6.23 | 40.49% |
| 10 |  | 1 | 16,129,651 | 5.93 | 37.69% |
| 11 | allstate.com | 2 | 15,445,786 | 4.18 | 51.21% |
| 12 | usaa.com | 2 | 15,392,366 | 6.36 | 31.8% |
| 13 | kasikornbank.com | – | 14,915,822 | 3.61 | 63.71% |
| 14 | ambetterhealth.com | 10 | 14,408,148 | 6.5 | 37.42% |
| 15 | aok.de | 3 | 13,305,195 | 3.26 | 57.43% |
| 16 | funktionstjanster.se | 2 | 12,784,109 | 2.95 | 29.74% |
| 17 |  | 1 | 12,521,610 | 6.2 | 31.87% |
| 18 |  | 3 | 12,462,868 | 6.37 | 38.6% |
| 19 | bbva.mx | 2 | 12,206,100 | 2.11 | 63.88% |
| 20 | anwb.nl | 2 | 11,472,720 | 3.42 | 53.07% |
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Key Insights on Top Insurance Websites in the World in November 2025
As of November 2025, progressive.com is the most visited Insurance website in the World, attracting 45.58M monthly visits. ameli.fr follows with 38.21M visits, and krungthai.com records 35.31M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.76, with healthcare.gov leading at 9.81 pages per visit.
The average bounce rate is 48.51%, with krungthai.com having the highest at 77.91%.
And funktionstjanster.se leads the way with the lowest bounce rate at 29.74%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in the World
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Last updated: December 14, 2025
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