Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Australia, Updated February 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 50,957,117 | 6.12 | 39.37% |
| 2 | kmart.com.au | 1 | 24,591,857 | 5.04 | 39.53% |
| 3 | ozbargain.com.au | 1 | 23,940,515 | 2.96 | 46.6% |
| 4 |  | 1 | 23,459,409 | 6.08 | 42.54% |
| 5 | bunnings.com.au | 3 | 23,103,301 | 3.69 | 47.38% |
| 6 | woolworths.com.au | – | 20,281,110 | 5.27 | 52.9% |
| 7 |  | – | 15,532,971 | 3.43 | 48.19% |
| 8 | chemistwarehouse.com.au | 1 | 15,417,844 | 3.7 | 56.17% |
| 9 | bigw.com.au | 1 | 13,769,463 | 3.21 | 59.16% |
| 10 |  | 2 | 13,654,665 | 4.6 | 52.78% |
| 11 | shop.app | 3 | 10,254,230 | 1.65 | 66.82% |
| 12 |  | 1 | 10,011,488 | 5.2 | 46.74% |
| 13 | aliexpress.com | 2 | 9,975,360 | 6.39 | 44.21% |
| 14 | officeworks.com.au | 2 | 9,510,216 | 4.34 | 45.71% |
| 15 |  | – | 8,056,444 | 5.21 | 42.54% |
| 16 | ikea.com | – | 7,394,558 | 5.17 | 41.5% |
| 17 | theiconic.com.au | 3 | 7,028,954 | 7.02 | 40.95% |
| 18 |  | 1 | 6,245,112 | 3.22 | 57.73% |
| 19 |  | 2 | 5,770,284 | 7.49 | 46.37% |
| 20 |  | 2 | 5,481,663 | 3.7 | 44.61% |
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Key Insights on Top Retail Websites in Australia in February 2026
As of February 2026, amazon.com.au is the most visited Retail website in Australia, attracting 50.96M monthly visits. kmart.com.au follows with 24.59M visits, and ozbargain.com.au records 23.94M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.68, with shein.com leading at 7.49 pages per visit.
The average bounce rate is 48.09%, with shop.app having the highest at 66.82%.
And leads the way with the lowest bounce rate at 39.37%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Australia
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Last updated: March 13, 2026
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