AI Overviews Visibility Checker

Semrush's AI Overviews Visibility Checker is a marketing intelligence tool that provides a detailed analysis of your brand’s visibility inside Google’s AI Overviews.

It analyzes whether your pages appear in AI-generated results, how often they surface, and which competitors are being featured alongside you in generative search results.

Unlike manual Google searches, which are inconsistent and time-consuming, this tool runs targeted queries related to your business and compiles the results into a clear, easy-to-understand report.

Your AIO visibility report will include a visibility score, specific search queries where your brand appears, comparisons with competitors, and queries where they appear but you don't, highlighting clear opportunities to grow.

Our AIO Visibility Checker is simple and straightforward to use: just enter your website URL, and the tool does the work.

Your AI Overviews visibility score is a measure of how often your brand is included in Google’s AI Overviews compared to your competitors.

Your visibility score is not an exact count of appearances. It's a relative score that helps you see where you stand in this Google search feature.

A higher score means your site is featured more often in AI Overviews. That puts your brand in front of more potential customers at the very top of search results.

A lower score means your site appears less often. In most cases, that signals missed opportunities where competitors are getting exposure and you're not.

What to do with your score:

• If your score is strong, focus on holding your position. Keep your content accurate, up to date, and aligned with the queries where you're already being featured. Look for related queries where AI Overviews cite your competitors but not you. These are opportunities to expand your visibility and reach more potential customers.
• If your score is low, start with the queries listed in your “Opportunities” section. Create or update content that directly answers those searches. Add clear explanations, comparisons, and supporting evidence to make your pages more likely to be pulled into AI Overviews.

Your visibility score is just a guide. Use it to track your share of presence, monitor shifts over time, and decide where to focus your SEO efforts to gain more visibility in Google’s AI Overviews.

The AI Overviews Visibility Checker provides data on your brand's visibility as well as your competitors' visibility in AI Overviews.

Tracking competitor visibility in addition to your own helps you see where competitors appear, how often, and in what context.

This is important because every time a competitor shows up instead of you, they gain visibility with your potential customers. Understanding these gaps provides clear opportunities to improve your brand's reach.

Here's how to use the competitor data in your report:

• Identify gaps: Find the searches where competitors appear but your business doesn't.
• See strengths: Understand which topics and sources are driving their visibility.
• Find opportunities: Use these gaps to guide new or updated content that can help your brand appear too.

Tracking competitor visibility shows you where competitors are appearing in AI Overviews and helps you decide where and how to focus your efforts.

Here are the most effective ways to track ChatGPT brand mentions:

• Use tools that save time: Performing searches yourself on Google can work, but it's slow and the results can change from one search to the next. Semrush’s AI Visibility Toolkit checks for you and organizes the results in seconds. And if you need deeper tracking over time, Semrush’s Enterprise AIO gives larger teams historical reports and custom monitoring.
• Check Google searches yourself: Type in searches that are important for your business and see if your brand is included in the AI Overview. This is the simplest approach, but it can be inconsistent, which is why many people combine it with tools.
• See what sources Google uses: AI Overviews pull from websites they consider trustworthy. Looking at which pages and sites are mentioned for both you and your competitors can help you understand what content Google is relying on.
• Look at changes over time: Mentions in AI Overviews are not fixed. They can change from week to week. Checking regularly helps you understand if your brand is showing up more often or less often.
• Compare with competitors: It's useful to see not just when your brand is mentioned, but when competitors appear instead. This shows where they are ahead and where you have the chance to improve.