Analytics8 min read
What Is Engagement Rate in GA4? + How to Improve It
The GA4 engagement rate metric measures the level of user interaction with your content and overall site.
Zack is interested in using measurement and analytics to help guide decision making. He has over 15 years of marketing experience spanning client side, agency side, and education. Today, he is president of Root and Branch and gets to write about digital analytics for Semrush.
Expertise
- digital analytics
- content strategy
- on-page seo
- search engine marketing
- marketing planning
Education
- BS in Marketing
Author
Analytics11 min read
How to Use Google Analytics for SEO: 6 Best Practices
Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.
Analytics13 min read
How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide
Follow our step-by-step guide to set up and start tracking, viewing, and analyzing GA4 conversions on your site.