General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
Michael is a Lead Editor for Semrush’s portfolio of websites, including Backlinko and Traffic Think Tank. Since 2013, Michael has practiced SEO and content marketing. He’s managed many websites, including a notable acquisition in 2023. His work has been featured in HuffPost, WebMD, and Lifehacker. Lately, Michael has been really into anime. The epic stories have kind of ruined Hollywood movies for him. He gets the same empty feeling when he sees copycat content on the internet.
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