Original Research & Studies3 min read
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Luke has been at Semrush for over nine years and now focuses on AI search and SEO. His work includes data studies, success stories, and how-to guides. Previously, he wrote hundreds of articles for the Semrush Knowledge Base, helping grow the help center by more than 2,000%.
Author
AI12 min read
How to Win AI Visibility with Semrush One
See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.
Content4 min read
How We Built a Content Optimization Tool for AI Search [Study]
We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.
Contributor
AI10 min read
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
Link Building12 min read
Internal Links: Ultimate Guide + Strategies
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
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How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.