People are using ChatGPT, Google, and other AI platforms to research products, compare solutions, and find recommendations.
If your brand doesn't show up in those AI-generated answers, you're invisible to a massive audience actively looking for what you offer. And the worst part? You probably don't even know it's happening.
This guide shows you exactly how to check if your brand appears in AI search results, how to spot outdated or incorrect information, and which tools can help you monitor your visibility.
How Do I See If My Brand Shows Up in AI Search Results?
You can see if your brand shows up in AI search results by using automated tracking tools like the AI Visibility Toolkit that measure visibility across millions of prompts.
Manual prompt tracking is less reliable because AI recommendations are inherently inconsistent. SparkToro research found that asking AI tools the same question 100 times produces nearly 100 unique brand lists in different orders.
So, using tools with large prompt databases can be more effective for understanding how your brand appears in AI results.
Check for Outdated or Incorrect Information
You can check if AI is showing outdated information about your brand by conducting organized manual testing with your team.
You'll need a large volume of output to account for AI's inconsistency, so have team members test prompts about your brand multiple times and paste all outputs into a shared document for review. This reveals patterns in how AI describes you versus isolated examples from single queries.
Try prompts like: “What is [brand]?”, “What does [brand] offer?”, “How much does [brand product/service] cost?” and see if the details match your current messaging, pricing, and features.
You can also run comparison-style prompts. Ask things like “[your brand] vs [competitor]” or “Best tools for [category].”
Look for these details when reviewing AI results:
- How your business, product, or services are described
- Any pricing information, including outdated plan names or legacy pricing
- Features and functionality, especially mentions of deprecated, renamed, or no-longer-supported features
- Positioning statements, such as “best for beginners” or “ideal for enterprises,” that may not reflect your current strategy
How Often Should I Check My Brand’s Presence in AI Results?
You should check your brand’s presence in AI results regularly—ideally daily or at least weekly.
AI platforms are a new marketing opportunity for businesses. The information AI platforms show about your brand directly influences potential customers who are researching solutions, comparing options, or looking for recommendations. So, regular monitoring helps you see how AI assistants are presenting your brand and whether that information is accurate.
Here’s a helpful breakdown of how often to check:
- Daily: Best if you’re actively working to improve your AI visibility. Daily checks help you see whether your efforts are driving results
- Weekly: Ideal for small businesses. A weekly review lets you monitor trends, track improvements, and identify new visibility
- Monthly: Only if AI visibility isn’t a high priority for you right now.
Sermrush’s Enterprise AIO Tool monitors your brand's presence in AI results daily across a database of over 239 million prompts, helping you track meaningful visibility trends rather than random fluctuations.
Which Free Tools Show If My Brand Appears in AI Results?
AI Visibility Toolkit by Semrush, Nightwatch, AI Search Watcher, Peec AI, and Otterly AI offer free trials or free plans and can show you if your brand appears in AI results.
Here are some more details about these tools:
- AI Visibility Toolkit by Semrush: Offers a 7-day free trial that lets you track your brand across major AI assistants, analyze sentiment and accuracy, and compare visibility against competitors
- Nightwatch: Provides a 14-day free trial with AI visibility monitoring alongside traditional SEO tracking, giving you a combined view of search performance
- AI Search Watcher: Has a free plan that enables basic tracking across AI search platforms
- Peec AI: Offers a limited free trial that includes core visibility tracking and allows you to monitor how AI assistants reference your brand in their responses
- Otterly AI: Offers a 14-day free trial that helps you monitor your brand mentions and share of voice in AI search platforms and assistants
Take Control of Your AI Visibility
Most brands are completely unaware of how AI platforms describe them—or whether they show up at all.
Don’t make this mistake.
Monitor and take control of your AI visibility starting today
Semrush offers the AI Visibility Toolkit to help you monitor your brand across AI platforms, verify accuracy, and track your presence over time. Try it free for 7 days.
