Schema markup can specifically enhance LLM visibility by providing structured, machine-readable context that helps AI models understand and accurately cite your content in generative search results.
When you add schema markup to your pages, you create clear factual relationships that LLMs can extract and reference in AI Overviews, Bing Copilot, and other AI-powered search features. Think of schema as giving AI systems a clear roadmap to understand what your content is about.
Here are the most impactful schema types for LLM visibility:
- Organization and Person markup to establish authority. Add structured data about your company, leadership team, and expertise so AI systems understand who's behind your content and can cite you as a credible source
- FAQPage schema to structure question-answer pairs. Format your FAQ content with schema so AI can directly quote your answers when users ask similar questions
- Article schema with proper author attribution. Include publication dates, author credentials, and article structure so AI systems can assess content freshness and expertise when deciding what to reference
- Product schema with detailed specifications. Add structured data for pricing, features, reviews, and availability so AI can provide accurate product information when users ask for recommendations
- HowTo schema for step-by-step instructions. Structure your tutorials and guides so virtual assistants can easily parse and reference your processes when helping users
Schema markup doesn't guarantee LLM citations, but it significantly improves your chances by making your content easier for AI systems to understand, extract, and reference accurately.
The clearer you make your content structure for machines, the better AI can represent your expertise to users.
