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Local Toolkit Crash Course

Get up to speed on local SEO essentials with this free crash course. Join Rita as she shows you how to set up, optimize, and manage your Google Business Profile using Semrush’s Local Toolkit—so you can boost visibility, attract nearby customers, and compete locally with confidence.

Who is this сourse for?

Brick-and-mortar business owners, marketers, and beginners who want a practical introduction to local SEO. If you’re looking to improve local visibility and manage your Google Business Profile with Semrush, this is the course for you.

What you’ll learn

Learn how to set up and optimize a Google Business Profile, connect it to Semrush’s Local Toolkit, manage listings, track local rankings in Google Maps, and use AI tools to create posts and manage reviews more efficiently.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Course Structure

Course Intro

Meet your instructor, Rita, get a quick overview of local SEO fundamentals with Semrush. Don't forget to download your course worksheet to maximize your learning experience!

1 video

1 minute

Walkthrough: Creating a Google Business Profile

Watch Rita create a Google Business Profile step by step using her local bilingual kindergarden as an example. Learn how to set up your profile, choose categories, add details, and get ready to manage everything directly from Semrush in upcoming lessons.

1 video

3 minutes

Walkthrough: Connecting Your Google Business Profile to the Local Toolkit

Learn how to connect your Google Business Profile to the Semrush Local Toolkit in just a few clicks. Follow Rita as she walks through setup, permissions, and syncing your data—so you can start optimizing your local presence right away.

1 video

4 minutes

Walkthrough: Reviewing and Optimizing Your Google Business Profile

Discover how to review and optimize your Google Business Profile using the Semrush Local Toolkit. Rita walks you through adding high-impact elements like logos, photos, and business details—boosting your visibility and helping your profile stand out in search.

1 video

3 minutes

Walkthrough: AI for Google Business Profile Management

Explore how to use Semrush’s AI tools to create engaging posts and manage reviews on your Google Business Profile. Rita shows you how to keep your profile fresh and customer-ready—faster and easier than ever.

1 video

5 minutes

Walkthrough: Updating your GBP Info Across Directories

See how to keep your business information accurate across dozens of online directories using Semrush’s Listing Management tool. Rita walks you through fixing errors, removing duplicates, and ensuring your business details are always up to date and consistent everywhere.

1 video

3 minutes

Walkthrough: Discover How Your Business Ranks on Google Maps

Learn how your business ranks in Google Maps searches with the Map Rank Tracker in Semrush. Rita shows you how to set up a campaign, choose local keywords, and analyze location-based visibility—so you can outshine nearby competitors.

1 video

5 minutes

Congratulations

Congratulations on completing your course! Earn a valuable certificate to showcase on LinkedIn. Your learning journey is just beginning! From all of us at Semrush, congratulations on this achievement. We look forward to seeing you continue to grow!

1 video

1 minute

Would You Recсomend this Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!

1 video

1 minute

Enroll for free

Learn the fundamentals of local SEO and start optimizing your Google Business Profile with Semrush’s Local Toolkit at your own pace.